Gambling Link Building

Don't bet on your future; secure it with reputable link building from the experts.

The gambling and iGaming industry is booming, and there are so many opportunities for entrepreneurs to build something incredible. But those prospects also come with a lot of competition.

Building a link building strategy is the best way to secure your future and make sure you can stand against your competitors. Our team of experts is on hand to help you with your outreach efforts, regardless of your budget.

What Are Link Building Services & Why Are They Important For the Gambling Industry?

One of the biggest obstacles for any business in the gambling industry is conveying trust and reputability to an audience. People are much less trusting of gambling businesses, and nobody wants to lose money.

An effective link building strategy can help you make the right impression with your audience.

We help online casinos, and betting companies connect with high-authority domains and increase their backlink profile. If you’re wondering if investing in link building services is worth it, then here are some clear benefits it brings.

Better Search Engine Rankings

A vital component of any SEO strategy is increasing your ranking on the search engine results page. It means you attract higher organic traffic levels and don’t have to place so much emphasis (or investment) on PPC campaigns.

Link building is essential for SEO strategies because it shows that your website is reputable, and Google will naturally move you up the search engine results page.

More Reputability

As we mentioned before, the online gambling industry is highly competitive – but you can succeed as long as you’re willing to put your customers first. When an authoritative publication links to your website, it immediately gives people the impression that you’re a trustworthy business.

It's Cost-Effective

Finding the money to market your business effectively can be incredibly difficult – especially when you have to compete with others in your industry. The more competitive an industry is, the more expensive your pay per click campaigns will be.

While link building does require some investment, it also yields long term results. Using Facebook Ads and Google Ads is a short-term solution to your marketing issues, but once you build a strong backlink profile, it will continue to bring you traffic without extra investment.

Our Gambling Link Building Services

When it comes to iGaming link building, we pride ourselves on delivering a superior service. Our team of professionals will work with you to provide actual results that make a difference to your business. We offer a range of link building services bespoke to the needs of your company.

Blooger Outreach

Our premium blogger outreach service helps you build high-quality backlinks by publishing articles and content on authoritative and relevant websites.

Broken Link Building

Our affordable niche edits service builds you backlinks by inserting links into authoritative, relevant and aged content. This method is simpler, yet effective.

Internal Linking

Internal links might not seem as important as a backlink profile, but they’re central to Google’s complex algorithm and how it ranks your website. A proper linking strategy improves user experience and also makes it easier for Google to index your site.

We’ll perform a comprehensive content audit, which highlights any gaps with your blog posts and links so that we can build a healthier profile.

How Do We Develop an Effective Link Building Strategy?

Building a link building strategy requires a lot of planning, and we treat every client as an individual. Understandably, you want to get the best results, but we focus on long-term growth and link quality instead of quick links that don’t do your business any favours.


The Consultation

We encourage every client to take advantage of a free, zero-obligation consultation. We’ll discuss your needs during this time, and our friendly team can explain more about how we can help you.

It’s an excellent opportunity to set some guidelines, and we promise always to be honest about how we feel we can help you build a better backlink profile.



Whether you have an online casino or operate in a physical location doesn’t matter; an audit of your website is central to building an effective link building strategy. We’ll look at your current links and search engine ranking to evaluate any factors that might be holding you back.

Once we have that information, we’ll be able to put together a strategy to find you quality links and improve your online presence.


The Execution

Once we agree on a strategy, we’ll get to work and find you those quality backlinks. Building white hat links takes time, but it can be completely worth it. Whether it’s sourcing broken links or securing guest post opportunities, we’ll ensure you have the best possible opportunities.

Our team of in-house writers will create high-quality content that enhances both your SEO and marketing campaign, securing those outbound links.



Every link building campaign needs time to come to fruition, and the competitive nature of online casinos means that patience is key to your success.

We’ll provide regular reports, so you can see how your SEO metrics are improving, and we’re always ready to refine a strategy to ensure you stay ahead of the competition.

Whether focusing more on content creation or finding more niche publications, we always go out of our way to ensure our iGaming clients get the best results.

Frequently Asked Questions

Yes, it really is. The fact is, link building is one of the most effective ways to attract more clients and not focusing on improving your profile means that your competitors have more opportunities to secure links, which will outrank them on Google.

Black hat link building is anything that Google considers to be a bad practice. Common examples of black hat links include pasting links onto a web page but blending the text with the colour, buying links and spamming.

Google rewards websites that not only have links that point to engaging content but are relevant to your website. We only offer white hat link building packages because it’s simply not worth risking a Google penalty.

It’s not difficult per-say, but there are some things you need to think about. For example, each gambling website has to covey a certain amount of trust – and that’s not easy!

Your audience will be more on guard than with an eCommerce or service-based business, but if you can secure links with relevant publications, you can succeed.

Book a Free Consultation Today

If you’d like to discuss our services, please feel free to get in touch and arrange a free consultation. Our friendly team can discuss our link-building techniques, including performing an SEO audit, content production, and manual outreach.

You can also view our case studies section to look at our success stories and our publications on which we’ve secured links.

Link building in the gambling industry doesn’t have to be difficult, especially if you have the experts on your side, so please don’t hesitate to contact us today. We look forward to helping you.